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Many Happy Returns: How Couponers Beat Wall Street




Last week, I shared some of the mail I received from people who want to save big on groceries but who have an aversion to stocking up – even a little bit – during a good sale. Most often, the anti-stockpilers say they don't want to spend "extra money" to buy more products than they need for the current week.

The truth is, these same people overpay week after week for their groceries. This little-by-little overspending adds up to thousands of dollars. By contrast, shoppers who invest in groceries when they're on sale, using coupons to reduce prices further and stockpiling for future use, make the biggest returns.

One of my readers wrote to say that her first three months of Super-Couponing had been eye-opening. Instead of buying only what her family needs every week and buying only store-brand products, she now uses coupons, stocks up during sales, purchases name brands – and pays less for the name brands than the generics. These changes put an incredible $600 per ...
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