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When More is Less: Coupons for Multiple Products




Not all shoppers welcome coupons that require purchasing multiple items. Listen in to some recent reader comments:

"I don't like buying more than I need at a time. Some coupons say I have to buy three to get $1 off. Don't manufacturers know how annoying this is?"

"Why do some coupons state $1 off 2 items? I don't like being forced to buy two. If I only want to buy one, why can't I use this coupon and just get 50 cents off?"

"I had two coupons for $1 off 4 cans of soup. I bought four cans and tried to use both coupons on them, but the cashier said I had to buy 8 cans of soup then. Why?"

Why do manufacturers offer coupons that apply to multiple products? It's simple. They want shoppers to buy more than one of an item. This boosts sales and it also ensures that shoppers will consume the product several times instead of once. Companies like this. When you use a product several times, chances are good you'll continue to purchase it in the future.

These coupons require shoppers to purch ...
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