The Wilson Times
Facebook
Twitter
subscribe now
[ Sign In ]  [ Register ]
 Text Size   •  Email  •  Printer Friendly
Bookmark and Share
Zaxby's restaurant planned in Wilson
Click image to enlarge

Zaxby's restaurant planned in Wilson




After years of eyeing the Wilson market, a franchise owner has decided to open a Zaxby’s restaurant along one of the city’s busiest thoroughfares.

A new Zaxby’s restaurant is planned for construction along Raleigh Road Parkway in the Heritage Towne Centre next to Auto Zone, said Ron Sutton with Herring Sutton and Associates.

The Georgia-based Southern Land’s Resource Development Group has submitted a site plan with the city of Wilson’s planning department. The plan is expected to receive its final review Monday. Sutton anticipates that the plan will be approved and lead the franchise owner to be able to purchase the property at 3019 Raleigh Road Parkway.

"There has been a site plan submitted for a Zaxby’s between Auto Zone and Kurtz Chiropractic,” Sutton said. "The guy who had the franchise for this area decided on the site. After we get site approval, they’ll have to close on the property.”

The owner is proposing a 4,139 square-foot restaurant on a 1.69 acre lot, said Janet Holland, assistant director of Wilson Planning and Development Services. An initial site plan was submitted on Dec. 3 and a revision was submitted Dec. 27. The franchise owner is waiting for the final review and approval before moving forward with the land purchase and subsequent construction.

The restaurant is planned to locate in one of the city’s newest areas of development next to the Heritage Crossing shopping center. Heritage Towne Centre is a 17.45-acre area with 16 lots planned for development. Two businesses, Auto Zone and Golden Corral, have already opened in the center.

Heritage Towne Centre is being marketed for development by the same developers of the Heritage Crossing shopping center. Sutton is the site engineer for the developer of Zaxby’s and also works for the developers of the Heritage Towne Centre.

The decision to open a Zaxby’s restaurant didn’t happen overnight as restaurant representatives have considered Wilson for at least seven years. Ed Etheridge, one of the developers for Heritage Crossing, confirmed in 2009 that attempts were being made to lure restaurants, including Zaxby’s, and other businesses into the shopping center. At the time, the recession made it difficult to secure any commitment.

Sutton said that an improved economy may have contributed to the recent decision for Zaxby’s to settle in Wilson.

The first attempt to open a Zaxby’s restaurant along Raleigh Road Parkway was made in 2007 but the Wilson City Council shot down a rezoning request for a property next to the Belle Meade subdivision. The location concerned residents who filled the council’s chambers asking that the rezoning be denied. The rezoning was needed for the chicken restaurant to locate next to the subdivision near Wolf Trap Drive.

At the time, more than one council member thought another property would be more suitable for Zaxby’s.

Seven years later, Zaxby’s is planned to locate across Raleigh Road Parkway in an area that is further from the subdivision. The restaurant is still popular for many people who have wanted a Zaxby’s for years.

"From what I hear on the street, that’s one of the restaurants people would like to see,” Sutton said. "There’s been a lot of interest in Zaxby’s for three or four years.”

rochelle@wilsontimes.com | 265-7818
Add Comment:Show/Hide(All comments must be approved)
View Comments:Show/Hide(65 comments)
Wildtorn said...

Chicken fingerz and crengle frys hear i come . And I want to invit all my he freinds out out ot watch the kareokee. It is goodcleen family fun. I plan to start with Hand Williams Sr. and I migh even throuh in some Willie Nelson. That ones for you Amos and Pearly.

Monday, January 13, 2014 at 10:22 PM
Sims said...

I just don't see how another chicken restaurant is going to make it in Wilson. This is more fast food. We have enough fast food places here already. What we need is a restaurant where you can sit down and eat real food that is healthy. A place with a good salad bar would be good. I've got nothing agains Zaxby's as a restaurant or person or spirit or whatever it is. I just don't think it is right for Wilson at this time.

Monday, January 13, 2014 at 9:31 PM
TheHotCorner said...

Zaxby's will do real well in Wilson. One of my favorite places to eat.

Sunday, January 12, 2014 at 3:23 PM
Just What I Thought said...

Wildtorn is a UNC athlete. I rest my case.

Sunday, January 12, 2014 at 9:25 PM
jmo to @wildtorn said...

That UNC stuff has hit the fan now. The funny thing is their football team still stinks. How bad would they be if they followed the rules?

Saturday, January 11, 2014 at 8:21 PM
Wildtorn to @wildtorn said...

I was tring to bpost doemthing phappy and passitive and thats what I get. I dont knowthe lady an i ant got to anser to you nor noone else. Like you said on that othe page l this alone for the re adults whoe are trying to solev reel problemsieve

Saturday, January 11, 2014 at 6:15 PM @Wildtorn said...

Where did you go to school? Were you or are you a UNC football or basketball player? At least that would explain your seemingly low reading and writing level. Surely you must have run across Mary Willingham at some point.

Saturday, January 11, 2014 at 10:05 AM Local! said...

El Tap is locally owned. The owner has several locations but still locally owned

Saturday, January 11, 2014 at 10:42 PM Wildtorn said...

I amd very exccited about this addittion to the wildon restarurants. I have made contact with the zaxgys man and he said they are going to have karieoke. We cont have to driv to Rcoiky Mount now. I ad so sing Your Cheatin Heart on the first night and I might sing somethig else to.

Saturday, January 11, 2014 at 10:10 PM @ city council killed the idea said...

sure they did. most of them are developers and in the pockets of developers and special interest. that's why they want to continue race based districts instead of returning to at large voting, even though the city is racially balanced now and old outdated voting rights requirements are no longer needed to protect minority voting strength . in fact what was minorities are now in the majority. small districts protects long-term incumbents who are easily led around by the nose to a few wealthy financial backers and real estate developers cronies and big donors. real estate developers on council and former school board members have benefitted greatly financially from council zoning decisions and school board school locating decisions. coincidence or not?

Friday, January 10, 2014 at 1:27 PM Pat said...

Why all the talk about people in Belle Meade??? I have relatives and friends that live in that sub-division and they are not all "stuck up", as some of you seem to think.
I've never eaten at Zaxby's, but I probably will try it one time to see for myself, if it is good. If not, no one will force me to go again. I wish them the best in Wilson, as I do all the other restaurants, whether locally owned or a chain!!!
I personally think we need other types of stores in place of more eateries, but it's not my decision as to what businesses come into Wilson.

Friday, January 10, 2014 at 12:06 PM knuckledragger said...

I hope that new restrant is a nice place like waffle house but we dont need another waffle house just in my opinion. I hope its a new Dairy Queen I miss the old on.e

Friday, January 10, 2014 at 11:23 AM Welcome! said...

Welcome Zaxby's!!! And now there is new news of an even bigger chain restaurant coming behind Olive Garden! Nice to have options and nice to know that a major chain values Wilson enough to invest here. My company has visitors here from all over the country and they all love the fact there are now hotels and known restaurants/shopping all in the same area and walkable.

Friday, January 10, 2014 at 8:54 AM bout time said said...

good We eat at Zexby's in RM all the time. You can keep Panera Bread..prices to HIGH and food sucks...the last soup I ate from one i got four spoon fulls out of the bread bowl...Now Cheddars bring it on or a Mello Mushroom!!

Friday, January 10, 2014 at 8:45 AM @ WIlson Resident said...

I believe you are talking about the new church that is being built!

Friday, January 10, 2014 at 8:39 AM said...

Zaxby's is a franchise, not a "chain" chain, where it's managed locally and owned by a big corporation somewhere else. The person who is opening it will pay local and state taxes just like the people who own Jac's, Quince, and all those other local places you people are talking about. Just like Christy Proctor does at Chik-Fil-A. This person will have an investment in the community just like those other local business owners do.
As for the picketers for the welfare of chickens? Whens the last time you picketed Bills or Parker's over their unfair treatment of chickens and pigs?? Thousands of pigs are raised and slaughtered every year for the consumption of Wilson County residents and I've never heard anyone complaining. Only national recognition for good bbq.

Friday, January 10, 2014 at 7:32 AM knuckledragger said...

I like cheddar cheese and I love me some zaxbys' karioke music. I cant wait to be asingin and hummin to the music. I know alot of the words too.

Friday, January 10, 2014 at 9:21 PM no concern said...

You people have no concern whatsoever for the innocent chickens that will be slaughtered for this restaurant. I'm going to get some activests down here to picket this new restaurant. We'll be on channel 5 news. Just wait.

Thursday, January 09, 2014 at 8:01 PM Local? said...

Go the article in the paper entitled "Facebook feud leads to Fat Daddy's fight" to see how wonderful local food can be! Rolling eyes. Be careful about lauding over the 10-20 really good local places only to realize there are many more bad local restaurants than good. Food is only part of the equation.

Thursday, January 09, 2014 at 4:39 PM City Council killed the mall said...

The mall didn't just wither and die. It was killed by the DELIBERATE POLICY ACTIONS of the Wilson City Council, actions of favoritism to benefit the Heritage Shopping Center. Even Wal-Mart sued because of the CITY COUNCIL'S FAVORITISM.

Thursday, January 09, 2014 at 4:35 PM @local said...

I've been to all the local places my whole life and love most but I'm not sure any owner would remember my name. It’s nice to get the "good to see you again" but I get that same thing from the manager of most chain restaurants. Also remember many chains are locally owned franchises and ALL provide jobs to this area. Don't be so quick to throw them under the bus. Christy Proctor is one of the best owners in town and she runs a chain. There is room for all and it is NOT Local vs. Chain. I've seen many local owners eating at chain restaurants and it would be a sad life not to try everything and support our city. For example, I recently had a good conversation with a local restaurant owner over at Outback in Rocky Mount. It is not a slap in the face to local owners to eat at a chain.

Thursday, January 09, 2014 at 4:30 PM Local! said...

Our family RARELY eats at chain restaurants. JAC's, Quince, Paul's, Dick's, San Jose, Italian Pizza & Subs... much preferred. If you can go where the owner knows your name it makes the experience so much better.

Thursday, January 09, 2014 at 3:23 PM crazy logic said...

A Chain restaurant does not equal packaged bad food. Local restaurant does not equal freshly made food. Been to many local restaurants only to get canned vegetables, frozen chicken/beef patties, etc. It all depends. Those who supply the demand though will survive and as those who don't, well we've all seem them go. I like a little of all of them. For someone to make a blanket statement that your family never eats at a chain is supposed to mean something honorable???? I don't get it. I go for the food, I don't really care what the name is on the outside or who owns it. I like Olive Garden, I also like the local Italian places (which are not real Italian by the way). I lived in Tuscany for a couple years. You can like it all and enjoy it all and thank God we have options to even discuss. And it is a great thing to have people not from Wilson eating in our restaurants! How close minded can a person be to think that's a bad thing. I say bring on every chain we can fit in the city; if you don’t like it then skip it but they provide jobs and the larger names are a sign to other businesses of success. Not just food places look at where major restaurants locate you know.

Thursday, January 09, 2014 at 3:19 PM Pretty Marie said...

El Tapatio is a chain.

Thursday, January 09, 2014 at 1:53 PM I Love Hooters said...

Would someone please open one of those things up, ummm ummm ummm Hooters.

Thursday, January 09, 2014 at 12:35 PM @"@Pretty Marie" said...

As a rule, the chain restaurants offer their unique, set menu items. As long as people like their offerings, they are happy eating there. However, independently-owned local restaurants are better when you prefer to eat fresh, hot, cooked-to-order meals. I'll take Mama Mia's or Monticello's any day over Olive Garden! Quince, Jac's, Beefmastor, El Tapatio, and Worrell's are much preferred over any of our current chain restaurants.

Thursday, January 09, 2014 at 11:49 AM Just sayin' said...

Preferences for restaurant choices are entirely individual opinions and completely subjective, so comments as to whose food is best are pointless. I do agree with some comments, however, in that we have too many chain restaurants in Wilson already. Many people were thrilled when Chili's and Ruby Tuesday came to Wilson, but on the few occasions I've ended up at either restaurant, the customers are never any local Wilsonians that I've ever seen before. In my family's situation, we never eat at any of the franchised or chain restaurants in Wilson. We much prefer the locally-owned restaurants like Dick's Hot Dogs, Kountry Kitchen, Mama Mia's, etc.

Thursday, January 09, 2014 at 10:25 AM @Pretty Marie said...

Why do you think we have too many chains?? And what locally owned unique dining experience are you seeking? We have many locally owned unique dining options (over 100 locally owned restaurants in our city limits) and many locally owned chain franchises as well. I welcome more chains! But as we’ve seen here and in every city, you cannot build something just to be unique; there has to be a demand for it.

Wednesday, January 08, 2014 at 4:37 PM Pretty Marie said...

Wilson already has too many chain restaurants and not enough locally unique dining options.

Wednesday, January 08, 2014 at 12:22 PM Why said...

is everyone so down on Zaxby's coming to Wilson. If you have ever eaten there, you should know their food is awesome and is much better than KFC.

Wednesday, January 08, 2014 at 11:38 AM @D.W. said...

Our options have changed tremendously! I've been here since the mid 60’s and we basically had no options on anything. And you say things just moved, that’s a bunch of junk. We never had any of these places anywhere else in Wilson even in recent history and if we did have something vaguely similar it was replaced with something better/different/demanded.
Regarding a book store, technology of the world and Amazon made quick work on book stores in smaller cities. They will not be back here.
As far as Beale Meade, don't forget it was an actual resident of Beale Meade who owned & was trying to sell that original land next to the community to Zaxby's the first time. Besides, our most wealthy people in Wilson do not live there.
As far as the east, you don’t tell business where to locate. They locate where they can make money, supply and demand. The traffic is on I95 and 264 and internal to Wilson the local interest and growth is on the west side headed toward I95. Corporate type businesses also like the access/availability of transportation routes in that area. It has continued to work its way all the way down and past I95. Instead of stereotyping wealthy people, how about paying attention to where they have been investing. Might give you an idea of where we are headed. Think?


Wednesday, January 08, 2014 at 11:25 AM It's Old said...

Old families refuse to let go of old money and old power.

Wednesday, January 08, 2014 at 10:55 AM D.W. said...

I can see everyone's points on this. I for one like Zaxby's. Glad they're reconsidering after getting shot down before, (which I'll touch on in a moment). I agree that Wilsonians like to do more than eat. Like someone previously said, and I've thought myself, what about another book store, or stores? Barnes & Noble? Can someone possibly attract Books - A - Milllion back? Even with the decline, and eventual end of the mall, Books - A - Million was a nice place to go. We definitely neeed more diversity. Our options haven't changed that much. Most of the stuff we had, just moved to other areas. Predominantly to Heritage. As for Belle Meade, I've met some folks from the area that seem cool, and some that think more of themselves than others do, like most of society.the difference, they stay in a secluded community, and whether it's admitted or not, have the power to sway things here, like most with money and influence. I've read from rats to zoning, but it thought I remember reading in this paper, during when Zaxby's was originally contemplated, that they were concerned about the traffic it would bring, and I don't mean vehicles. I can understand if you own property, worrying about its values, but it's easy to lose sight of your neighbors and become selfish. Wilson doesn't revolve around Belle Meade, any upper class neighborhood, or individual. Wilson should revolve around Wilson. What about our own outlets instead of driving to Smothfield. I think it would do good in Wilson vs. spending so much gas money to go back and forth. Why not? Everyone's always talking about keeping the dollar local. As for diversity, I'm still a proponent for building up the east. Like you say about another restaurant, how many Family Dollars and Dollar Generals are needed? They're popping up like churches. Nothing against churches, I do attend. Easterners like more than cheap goods and having to go all they way to other side of the city, almost county to buy better things, or eat at better places. Just a thought.

Wednesday, January 08, 2014 at 9:23 AM @pretty marie said...

You said "Only in Wilson would a fast-food chicken hut be seen as a significant boost to the economy." I didn't see anyone say it was a significant boost to our economy? But at the same it certainly doesn't hurt our economy and every city would welcome a new restaurant, especially a successful chain name. You think it is a negative? People build businesses where they think those will succeed and having new business is always a good sign, even a "chicken hut". What you'd rather all the restaurants leave Wilson? yea, that's a sound marketing idea.

Wednesday, January 08, 2014 at 8:23 AM @Tingle said...

That's what Amazon is for!

Wednesday, January 08, 2014 at 12:06 AM SOH said...

I am so happy to be a part of a group that goes bonkers in excitement for a fast food joint that serves chicken wings and chicken sandwiches....
THe nice thing about low standards and expectations is that you are so rarely disappointed or sad about results.
With any luck we can get a drive through Krispy Kreme!

Wednesday, January 08, 2014 at 9:26 PM said...

I suggest that all of you people watch March of the Penguins. See if this doesn't change your minds about this restaurant and all of its kind

Tuesday, January 07, 2014 at 7:48 PM Stop Pretending said...

And why is the location spelled "Heritage Towne Centre"? I think it's Wilson trying to be fake fancy again.

Tuesday, January 07, 2014 at 2:52 PM Cheddars Please!!! said...

Oh how it would be great if Cheddars would come!!!! The best food for the price!!

Tuesday, January 07, 2014 at 2:22 PM knuckledragger said...

This is sooo good to be true. I hope we can get a karioke show at Zaxbys on tv like the one on the whig station in rocky mount.

Tuesday, January 07, 2014 at 1:26 PM Tingle said...

Can't buy no books in Wilson, but yeehaw on that chicken, so greasy and mmm-mmm good!

Tuesday, January 07, 2014 at 1:06 PM Pretty Marie said...

Only in Wilson would a fast-food chicken hut be seen as a significant boost to the economy.

Tuesday, January 07, 2014 at 12:28 PM Re:said said...

Seriously? You are barking up the wrong tree. We eat chickens around here and like it right much. Cows too. In re to what they are building on 301, it's a church. And Chopstixx seems to be doing well. Those $5 specials attract a whole lot of business and it being so fast, helps on the lunch hour. I would love a Panera, and am stoked about Zaxby's!

Tuesday, January 07, 2014 at 11:34 AM CommonCents said...

This is a great opportunity for our local economy. We are moving in the right direction. I do agree with the previous post about a Panera Bread among other things to come to this city.
#Stoked!

Tuesday, January 07, 2014 at 9:28 AM to "said" said...

Ummm No one!

Tuesday, January 07, 2014 at 9:00 AM Tagyoureit said...

@YorkieLuv...I agree! Please bring something to Wilson besides chicken, burgers and Asian food.


Tuesday, January 07, 2014 at 8:05 AM ME said...

YEESSSS....NOW ALL WE NEED IS A CHEDDARS :-)

Tuesday, January 07, 2014 at 7:33 AM rb said...

Belle Meade consist of snobs, I hope they put a Hooters in Wilson, next to Belle Meade would be great......

Tuesday, January 07, 2014 at 6:23 AM @YorkieLuv said...

A Panera Bread would be awesome but probably a longshot. It would be perfect in the current Chopstixx location (assuming Chopstixx doesn't make it like the other restaurants that have been there before).

Tuesday, January 07, 2014 at 5:06 AM said...

What about the chickens? They are the ones who do not have voice. People care about stray dogs and cats. They care about the horses on the outerbanks, and yes, the City of Wilson is a bird sancuary. What does this mean? Birds cannot be killed within the city limits. How ironic that we can be a bird sancuary and yet fund the mass slaughter of chickens. I've heard that some of the chickens raised in special houses without heads. They are just genetically engineered meat to be slaughtered and fried. This is just like Sanderson Farms. Chickens have value too! I for one plan to be outside this restaurant when it opens with a sign. Who will join me?

Monday, January 06, 2014 at 8:46 PM H. White said...

That is awesome! Now, we just need a Sticky Fingers!


Monday, January 06, 2014 at 8:25 PM YorkieLuv said...

Would it be too much too ask for a Panera Bread to come to town?

Monday, January 06, 2014 at 7:22 PM @ wait said...

Yes, this is much different. Bell Meade residents were very afraid of rats from the dumpsters so the opposed the addition.
Now it will be fine because we all know rats can't cross the road. And if one smart little guy tries to do so it will get squashed by the cars racing down Raleigh Rd Parkway!!!

Monday, January 06, 2014 at 7:18 PM Jella Ree said...

I hope Belle Meade won't mind. Rich people don't like the smell of chicken.

Monday, January 06, 2014 at 6:26 PM RE "wait" said...

While the proximity may be the same, it is not directly next to the Belle Meade community. But also more development along Raleigh Road has been made since 2007, when Zaxbys first wanted to come to Wilson. So possibly some of the Belle Meade's concerns have lessened seeing the recent development. Lastly, I am no expert on zoning laws and such, but the reason Zaxbys did not come to Wilson in 2007 was because they were unable to change the zoning law on the land they wanted to build Zaxbys. I am assuming that the land they are going to purchase now is already fit for a restaurant to be built there (I believe). So it doesn't matter if the Belle Meade community doesn't like the new location of Zaxbys, because the land is already for a restaurant to be built there, they cannot do anything about it.

Monday, January 06, 2014 at 3:46 PM Sandy Ruffin said...

Just what we need: More fried chicken. Yep. Spread the love on Raleigh Rd.

Monday, January 06, 2014 at 3:16 PM I LOVE ZAXBYS said...

YESSS.!!! I have been waiting for this.

Monday, January 06, 2014 at 1:49 PM Oh Great more fired chicken! said...

I was looking around and said this town need more "fried chicken".

Monday, January 06, 2014 at 12:58 PM Nugget said...

Yes! Finally.

Monday, January 06, 2014 at 12:14 PM Wilson Resident said...

Does anyone know what is being built on 301 just past Firestone going to Wilson from Elm City?

Monday, January 06, 2014 at 9:45 AM Happy said...

Yippee!!!! Love Zaxby's.

Monday, January 06, 2014 at 9:17 AM Thank you! said...

It's about time!!!!

Monday, January 06, 2014 at 8:26 AM CITZEN KANE said...

Now if we could only get another bookstore. Books-A-Million should have closed the store at the Rocky Mount mall and kept Wilson's open. Many retailers are beginning to abandon Golden East Crossing. It will share the same fate as Wilson Mall in about 5 years or less.

Monday, January 06, 2014 at 3:48 AM Wait, said...

Didn't the original plans fall through because it was going to be located too close to Belle Meade? Sure, the location is different, but its proximity is about the same. What changed? Did the Belle Meaders get out and finally try some Zaxby's?

Monday, January 06, 2014 at 12:32 AM Lifelong Wilsonian said...

Yes!

Monday, January 06, 2014 at 11:20 PM
Most Popular From the past 7 days
Most Viewed Most Commented Most Emailed
Three Wilson residents face heroin charges
Deputies seize luxury fakes, cars, pot
404 people arrested in regional roundup
Police: Man shot at Oscar's Lounge
Family escapes burning Wilson home
Deputies seize luxury fakes, cars, pot
We want America back
Sheriff seeks probe of claim against deputy
City takes Bibbs suit to federal court
Police: Man shot at Oscar's Lounge
Wilson County man accused of kidnapping
3K dog walk planned in downtown Wilson
Deputies seize luxury fakes, cars, pot
Hospital names chief operating officer
Purinai-Dillon
News  |  Sports  |  Life  |  Opinion  |  Obituaries  |  Photos  |  Videos  |  Contact  |  Classifieds  |  Special Sections  |  Public Notices  |  Advertise
Powered by Google
Advanced Search