301 Endless Yard Sale earns Top 20 tourism title

Pickle festival in Mount Olive also gains recognition

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Bargain-hunters’ yearly pilgrimage to the U.S. 301 corridor has received regional acclaim from the Southeast Tourism Society.

The group recently named the 301 Endless Yard Sale, which stretches across five counties and is an annual Wilson tradition, as one of the southeastern United States’ Top 20 events for June 2018.

Boosters also honored the North Carolina Pickle Festival in nearby Mount Olive as a Top-20 event for the month of April.

The Southeast Tourism Society distinction will market both events in 12 states — Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia and West Virginia.


The 301 Endless Yard Sale is planned for June 15-16 this year. Participants hope the Southeast Tourism Society designation will attract more visitors, adding to the 15,000-plus shoppers who flock to the five-county region to browse the wares of more than 1,000 vendors along a 100-mile path.

Vendors offer deals, antiques, collectibles, DIY furniture, crafts and miscellaneous wares in Halifax, Nash, Wilson, Johnston and Harnett counties during the weekend yard sale.

Shoppers travel from throughout the state to browse the yard sale deals, and some with ties to the region travel from out of state. Joel Moore of Virginia Beach told The Wilson Times last year that he enjoys making the trip to honor his late father.

“I come home to North Carolina every year at this time for Father’s Day,” Moore said. “So I was just here looking at some sights to remember his time. He used to do stuff like this. Now I just pick up a few things and just give it away. That’s what he used to do.”

For more information, visit www.301endlessyardsale.com or find the event page on Facebook.


The Wayne County town of Mount Olive — home to Mt. Olive Pickle Co. — hosts an annual spring festival in its downtown district to draw tourists to its namesake business. The 32nd annual North Carolina Pickle Festival is scheduled April 27-28.

About 40,000 people attend the Friday and Saturday event, which features a pickle-eating contest, a pickle treasure hunt, a pickle derby and pickle packing production challenge. Attendees can snack on free Mt. Olive pickles during the festival that “celebrates the ‘dill-lightful’ relationship between the town and company.”

In addition, the festival features more traditional events and displays, including classic cars, vintage tractors, three stages of entertainment, carnival rides, the University of Mount Olive’s Artisan Village, the Got To Be NC Pavilion, inflatables, children’s activities, clowns, magicians and a student pickle art contest.

For more information, visit www.ncpicklefest.org.