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As former college athletes turned professional trainers, Jeremy Jeffers and Darian Cahill realized there was a need for a sports app that could not only bring athletes and trainers together, but connect anyone interested in sports.
Even as the former Greenfield School basketball teammates were putting together their business, PowerPlex Athletic Center, in early 2018, Jeffers and Cahill were also working on the app.
“This is a great business but we can only reach people in eastern North Carolina,” said Cahill, who played basketball and later was an assistant coach at St. Andrews University. “We understood that, but if we can touch 45 sports in a highlight era where people just love to watch sports, we can create something that can be massive.”
The Sports Cube mobile app, which works on Android and Apple devices, was launched Nov. 15 and it already has more than 1,200 users but the two young entrepreneurs hope that’s just the beginning.
“For a week that’s pretty good but we haven’t really started pushing it,” Cahill said.
So what is the Sports Cube app?
“The (sports) training side is one part of it,” said Jeffers, who played collegiately at Drake University and Indiana University of Pennsylvania. “The app does so much more than training. It actually brings a social media feel to it as well. It has some of the same features as some social media platforms as far as posting content, but we’re tailoring it to strictly sports. That’s our niche.
“We have all categories from athletes to teams to fans to companies. When you sign up for it, you can sign up in any of those categories. It’s a huge hub for sports.”
It’s free to use for athletes, coaches, parents and fans. Trainers and therapists pay a monthly fee for access to the data base of potential clients. Athletes can easily find an athletic trainer or a therapist and book a session.
“It’s just so much easier for kids to find trainers and for trainers to find the kids versus having to put your content up and compete against the whole wide world,” Jeffers said. “It’s a lot easier and a lot more beneficial to trainers. And trainers who have apparel can also create a shop.”
Individuals or businesses with apparel to sell may do so through the Sports Cube by paying a percentage of their sales.
However, the broader appeal of Sports Cube comes from the content that users will provide such as highlight videos, stats or anything else that can be found on social media sites. The app offers 45 different sports, including hunting, competitive cheerleading and competitive dance along with the traditional favorites. The attraction of Sports Cube is that it streamlines the interests of athletes, coaches, fans and parents.
“There’s so much saturation through other social media networks,” Cahill said. “There so many other things you have to filter through to find what you’re looking for.”
Two features that should be added by the end of the year are a directory for pick-up games (just plug in a zip code and find where the action is) and an event feature that will be able to sell tickets to events through a QR code.
Down the road, Jeffers and Cahill hope to implement a live-streaming feature and a recruiting service.
“If you have 100,000 athletes and 50,000 of them were high school athletes, why wouldn’t it be a place where coaches could come?” Cahill said. “Coaches want to go where kids post content.”
Of course, the challenge is to build the base of users because that’s who is going to be providing the content, as with any social media platform.
“Everybody says the same thing: ‘You guys are onto something,’” Cahill said. “We want to get to the point where people are actually uploading content.”
Cahill noted that the app developer will monitor the content to ensure that it’s appropriate for younger users.
“We want it to be a place that is safe for our athletes to go,” he said. “You know, on a lot of these social media platforms, you have a lot of content they shouldn’t be watching because of their age.”
Cahill and Jeffers also hope to enlist some previous clients in promoting the app, including Chicago Bulls rookie sensation Coby White, who trained with PowerPlex while still a student a Greenfield a few years ago. In fact, Jeffers credited White with coming up with the Sports Cube name.
“We were brainstorming names and ideas and I was talking with Coby, because he’s a young guy and that’s who we are marketing to,” Jeffers said.
They had bounced around a few names but White sealed the deal when he said: “Sports Cube, yeah, I could see people saying, ‘I’m on the Cube. Go download the Cube!’”
And while the app will continue to be developed, it’s ready for use now.
“We really wanted to make sure it was polished first through the sign-up process,” Jeffers said. “Now that it’s at this stage, it’s go time!”