Wilson businesses are looking to do more than just bolster their bottom line on Small Business Saturday. Participating owners are hoping the fun of a citywide scavenger hunt will lead to loyal customers …
Gaynell Stallings with The Wilsonian Event Center accepts a Small Business Saturday proclamation Monday from Wilson Mayor Bruce Rose. Members of the Downtown Commerce Group met in preparation of a scavenger hunt for customers that will be held Saturday.
Brie Handgraaf | Times
Small Business Saturday Scavenger Hunt
Nearly 30 merchants have joined together for Small Business Saturday in a citywide scavenger hunt where participants visit businesses and answer questions. Completed forms can be turned in by noon Monday in the book return of the Wilson County Public Library. A drawing will be held among the winners with three receiving a $100 gift certificate donated by BB&T, First Citizens Bank and Cornerstone Bank. For more details and the scavenger hunt form, go to tinyurl.com/hfj7qmh.
The following merchants are participating in the event:
1st Choice Chiropractic Clinic, 217 Brew Works, American Performance ATV, Annie Em’s Children’s Shop, Art at 123 Studio, Big Harold’s Diner, Blissful Boutique, Brick Scholars, Carolina Cheese Company, Cupcake Dream, Creative Mindz Book Lounge, Daniel’s Casual Fine Dining, EB Sports, Education Exchange, Fitness Video, Tanning & Gifts, Five Touch Spa & Salon, JoLiAn Shoes & Accessories, Lovely Interiors, Park Place Consignments, ProMusic Conservatory, SaYum Jamaican Food & Ice Cream, The Beer Store, The Spa at 1010 Nash, The Velvet Buttercup, Tousled Salon at Brentwood, Wilson Value Drug, You and Me Nails.
By Brie Handgraaf
Times Staff Writer
Wilson businesses are looking to do more than just bolster their bottom line on Small Business Saturday. Participating owners are hoping the fun of a citywide scavenger hunt will lead to loyal customers in the long run.
“We’ve got a variety of retail, a couple of restaurants in there, boutiques and that kind of thing participating in the scavenger hunt,” said Melissa Evans, director of the Wilson Community College Small Business Center. “The goal is to drive business inside and entice people to become customers.”
Participants vary from recently opened places like 217 Brew Works to community favorites like Big Harold’s Diner and Art at 123 Studio.
“Downtown is the heart of our community,” Wilson Mayor Bruce Rose said during a Downtown Commerce Group meeting Monday where he presented a city proclamation about Small Business Saturday.
According to the proclamation, money spent in local businesses has more than three times the impact on the local economy than money spent in chain businesses.
“Local business owners and operators are commited to our community, contribute to the local economy, offer quality jobs for city residents, engage in civic concerns and are essential to our success as a community,” the proclamation states. “...We encourage all our residents to consider buying locally, not just at this time of year, but year round, helping to make Wilson a healthier, more successful city.”
While businesses have come together for scavenger hunts in the past, officials said the Small Business Saturday event will be the first citywide hunt in recent history. Organizers said they hope questions such as “What item is 70 percent off in Fitness, Video, Tanning & Gifts?” along with in-house activities at participating establishments — such as a robot built by Brick Scholars during the Saturday open house at Education Exchange — will make for a memorable Small Business Saturday.
“We wanted to do this scavenger hunt to promote small business in our community,” Evans said. “We hope it drives traffic to small merchants because they are the lifeblood of our community.”
Completed scavenger hunt forms can be dropped off by noon Monday in the book return at the Wilson County Public Library. Organizers were enter the winning forms into a drawing and three will be selected to receive $100 gift cards to spend at an area business.
For more information and a copy of the scavenger hunt form, go to tinyurl.com/hfj7qmh.
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