Thank you for being one of our most loyal readers. Please consider supporting community journalism by subscribing.
The social scientists and motivational researchers of the 1950s gave rise to the dominant forces of the Madison Avenue advertising agencies in the lives of average Americans.
The advertising industry became the applied conduit of motivational research discoveries to the American public.
One of the leaders among the scientists was Dr. George Horsley Smith of Rutgers University’s psychology department. One of his revelations explains the motivating factors at play in Trump’s rallies.
In his book “The Hidden Persuaders,” author Vance Packard describes it thus: “Many people tend to become less inhibited in a group than when they are alone.’”
He adds, “As Dr. Smith explains it, ‘What happens is that one member (of the group) makes a daring, selfish or intolerant statement. This encourages someone else to speak in the same vein. Others tend to sense that the atmosphere has become more permissive and proceed accordingly.”
How much more effective is this when the member of the group who is speaking those intolerant and inflammatory words is the president of the United States?
Red Hat=hat-red. Hatred is unleashed.
Violence ensues. Americans kill Americans. The American family is torn asunder.