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The Wilson Chamber of Commerce will host its Wilson Fall Expo: Drive-Thru Edition presented by Greenlight Community Broadband on Saturday, Oct. 24, from 10 a.m. to 4 p.m., at the Wilson County Fairgrounds. Wilson Fall Expo is the culmination of what was originally planned as the annual Wilson Spring Expo, normally held in March. That event was postponed due to COVID-19.
Unlike the Wilson Spring Expo, Fall Expo will be a completely “contactless” event, allowing visitors the opportunity to view exhibitors from the safety of their own vehicles, learning about the goods and services offered by businesses in this market, while limiting exposure to virus concerns.
“The Expo is too valuable of an event for us not to have adapted it in some way,” said Ryan Simons, president of the Wilson Chamber of Commerce. “It is too valuable to our vendors, who see the event as a way to market themselves to new customers, and it’s too valuable to our community, who uses the Expo as a way to learn more about what businesses exist in and around Wilson.”
Vendors will be stationed around the midway at the Wilson County Fairgrounds. Visitors will enter Wilson Fall Expo from the south entrance to the fairgrounds, passing by all the vendors before exiting on the north side of the fairgrounds. Each driver will be given a listing and map of vendors at the event and a “Boo Bag” filled with marketing merchandise provided by vendors as they leave the event. Pull-off parking spaces will be situated near every vendor booth so that visitors who want to spend more time with any vendor can do so without needing to leave their vehicle.
Visitors to the Fall Expo will also be able to enter to win a prize drawing worth over $300 in goods and services offered by Expo vendors.
Simons said Wilson Fall Expo could end up being a fortunate happenstance for the Wilson business community. “We certainly didn’t plan it this way, and I can’t foresee the drive-thru Fall Expo as a total replacement for the Wilson Spring Expo, but I’m really encouraged by the potential this event brings.
“It accomplishes what we always want, which is to bring potential customers to local businesses,” he said. “Greenlight Community Broadband has been an excellent partner through all of this, and I fully expect the Wilson Spring Expo to return in full force next March. In the meantime, what better way to herald in the holiday shopping season with an Expo event that we can execute safely. If done correctly, we could see the Fall Expo become an annual tradition for our Chamber and community.”